Brand1 documentSocialone per platformCompetitors1 document
Yours to edit, any time
In context, every turn
EssentialsPositioning · Audience Voice · Avoid“Pink suit, reworked. Same cut, sharper shoulder.”Read before it writes
Consistency
How staying on brand actually works here.
One source of truth, carried from your website through every draft and every connected platform.
1One source of truthYour brand brief, not a document in a folder.
2Read every turnThe essentials sit in working memory for every draft.
3Adapted, not copiedA brief per platform, so adapting is not drifting.
4Your own imagesVisuals start from your photos, not a generic look.
5You approveThe last check is a person, and that person is you.
Your brand brief stays with every draft, and every post comes back to you for final approval.
What York handles
Three documents that do the work.
Your digital brand employee keeps all three documents in context, ready to guide every draft and evolve with your brand.
01Brand brief
One brand, written down.
Positioning, audience, voice and the words to avoid, in one document.
Its essentials guide every draft York prepares.02Social brief
One brief per platform.
What to post on X is not what to post on LinkedIn. Each platform gets its own.
This is where platform difference actually lives.03Competitor research
Where your opening is.
Who competes for the same audience, the angles they own, and the gap left for you.
Visible competitor signals become a clear opening for your brand.
Brand briefMarkdown · editable
Essentials
Positioning
Statement pieces that earn their place.
Audience
Style-led women, 28–45, London and online.
Voice
Direct, warm, never hyped.
Avoid
“Game-changing”, discount language.
Visual identityYours · protected
LogoMAISON ÉDIT
Colours
Images
Social briefsOne per connected platform
InstagramCarousel first. Lead on the making, not the price.
XOne sharp line. No hashtags. Reply to the question.
LinkedInFounder voice. The decision behind the product.
TikTokHands and fabric in the first second.
Same logo, same colours, same voice. Only the frame changes.
Competitor research3 competitors
AOAtelier OurseOwns the heritage-craft angleOpportunity: modern process
SNStudio NevePrice-led, heavy discountingOpportunity: premium value
MRMaison RouxStrong on styling, light on processOpportunity: show the making
Your opening: own the bold-colour conversation.
Your own material for that angleColour, light, movement. Already on your site.
Ownership
Your brand stays visible, editable, and yours.
Your AI brand teammate shows its work: review the brief, refine any line, and carry every update into the drafts that follow.
Edit any lineThe briefs are fully editable. Change a sentence and the next post follows it.
Your assets stay yoursAssets you add take priority, so York keeps working from the brand kit you approved.
Refresh as your brand evolvesWhen your positioning, site, or visual identity changes, ask York to refresh the brief.
Every brand fact is grounded in your own site, so the brief stays true to what your business actually says.
Why it fits
Your brand brief reaches every word York writes.
Positioning, audience, voice, and visual references stay with every draft, caption, and reply.
Positioning and audience
Voice, and what to avoid
In context, every turnWorking memory
Essentials
Positioning
Statement pieces that earn their place.
Audience
Style-led women, 28–45.
Voice
Direct, warm, never hyped.
Avoid
“Game-changing”, discount language.
Travels with the draft
LogoMÉ
Colours
Your reference images
Used as the starting frame, not a prompt.
Competitor gaps
Logo, colours, your own images
Visual identity, in context
Your logo, colours, product photography, and reference images stay with the brief, so every new concept starts from assets that already look and feel like you.
One brand, every connected channel. Each one gets its own brief.
X
LinkedIn
Facebook
Instagram
TikTok
YouTube
FAQ
Questions, answered.
What to know before York writes in your name.
Where do the briefs come from?
Your own website. York turns its pages, positioning, and visual identity into a brand brief, a social brief for each connected platform, and a competitor view—all grounded in your existing brand.
Can I change what York wrote?
Yes. Every brief is fully editable. Refine any line and the next draft follows it, or ask York to refresh the brief from your latest website whenever your brand changes.
How does York use my visual identity?
York keeps your logo, colours, product images, and visual references with the brief, then uses the images you provide as the starting point for new concepts. You can update the asset set whenever your brand evolves.
Why one brief per platform?
Because the platforms are genuinely different. A carousel that works on Instagram is not a single sharp line on X, and neither is a founder note on LinkedIn. The social brief is where that difference is written down, so drafts arrive shaped for the platform instead of copied across it.
What happens to images I upload myself?
They stay in your brand kit and take priority over automatically extracted assets. Replace or refresh them at any time, and York keeps working from the set you approved.
What makes York more than a brand template?
A template stores the rules. York works like an AI brand employee: it brings your positioning, audience, voice, visual references, and platform brief into every draft, then carries each update you approve into the work that follows.
Turn your brand into working context
Put your brand to work with York.
Connect your website and York turns it into a living brand system that guides every post across every connected platform.
Stored with your brief
Instagram
X
LinkedIn
TikTok
