York scans your channels and brings back the opportunities your brand can own, with sources and an angle attached.
Relevance outranks heat. Every card comes with an angle you can act on.
Free to start. No credit card required.
OpportunityInstagram · 15:30
Shoppers are turning on “quiet luxury”.
Fresh · 19hScore 78
Why nowSpreading, not peaking. Two sources landed today.Why youStatement pieces are your positioning. Others are making the case.
AngleOne piece that does the work of a whole outfit.
Sources
IG@claire.stylesEveryone dresses the same now4,210 likes · 318 comments · 96K reach
𝕏@thedailyeditThe antidote is one statement piece1,120 likes · 74 replies · 31K impressions
The gap
A trend feed hands you a topic. You still have to work out whether it is yours.
Ten rising hashtags, and nine of them have nothing to do with what you sell.
BeforeA trend list
#1rising, 18k posts#2rising, 9k postsYours?you decide, from nothing
Topic onlyNo brand fitNo sources
With YorkOne brand-fit opportunity
Why nowwhat changed, and whenWhy youtied to your positioningSourceslinks, with their numbers
An angle, not a topicRelevance firstContext included
How a card earns its place
Relevance outweighs heat. On purpose.
A viral post about something you do not sell ranks below a quiet one that is squarely yours.
Sample angles York can turn into posts
FreshThe edit, laid outViralFur, in lilacFreshRed on greenFreshPattern, head to toeViralPurple, with peaches
1Relevance to youHeaviest inputJudged against your brand brief. However hot it is, it does not reach you unless it is yours.
2Speed, not sizeSecondEngagement per hour, not the raw total. Still climbing beats already peaked.
3Your marketMatchedScored against the region and audience you actually sell to.
4One cardReady to useThe strongest one arrives with its sources, its timing and an angle.
A trend list ranks what is loudest. York shows what fits your brand, and exactly why it belongs there.
What York handles
Two kinds of signal, one clean handoff.
Like a sharp opportunity scout, York separates what just changed from what is still climbing, then hands the strongest opening to Writer.
01Fresh
What just changed.
Ranked on how relevant it is to you and how new it is.
York can surface a signal before the interaction count catches up.02Climbing
What is still climbing.
Ranked on engagement per hour, not the raw like count.
A post still gathering speed beats a bigger one that already peaked.03Straight to a draft
From card to copy.
Hand it to your Writer employee and the angle, sources, and brand brief travel with it.
One York employee finds the opening; the next turns it into an on-brand draft for your approval.
Fresh signalInstagram · just moved
A maker posted her seam allowances and it went round the trade.
Fresh · 6hScore 81
Relevance0.45Recency0.35Source0.20
Why youFew competitors lead with construction. It is where you already stand out.
Suggested anglePost your own allowances. You already work this way, so the proof exists.
The source
IG@thecutroomSix hours on one seam, and I would do it again1,880 likes · 210 comments · 44K reach
Still climbingStill climbing
“Buy one thing you will still wear in 2035” is being quoted everywhere.
Viral · 2dScore 74
Speed0.40Relevance0.35Volume0.15Source0.10
Speed, not sizeThis one2,940 engagements in 41 hours72/hrBigger, oldermore engagements, from last week9/hr
Why the smaller one wonEngagement is divided by age, so climbing beats peaked.
Handed to the writerInstagram · carousel
Everything the card carried goes with it, so the draft starts from the angle.
Carried overThe angle, the sources, and the context behind them.PlusYour brand brief, so the voice is already yours.
Slide oneWe only make twelve pieces a year. Here is the one we would keep if we had to choose.Slide twoWool, cut wide, unlined. It reads loud because of the shape, not the logo.
Yours to changeEdit any line, or send it back for another pass.
Control
Every card ends the way you choose.
York brings the evidence and a recommended move. You decide what the team does next.
Take itSend the card to Writer with the angle, sources, and your brand brief already attached.
Watch itKeep it open and see whether it keeps building.
Let it goDismiss it, and York learns what you do not want.
Set the topics that fit your brand. Sensitive themes stay under your control.
Every channel you connect, in one place.
X
LinkedIn
Facebook
Instagram
TikTok
YouTube
FAQ
Questions, answered.
What to know before your first card arrives.
What is actually on a card?
The topic, why it matters now, why it fits your brand, every source with its numbers, and a ready-to-use angle.
Where do the signals come from?
Real public posts and articles across the channels you have connected. Each one is linked, so you can open the original and judge it yourself.
What counts as hot?
Engagement measured against time, not the raw total. 2,900 interactions in 41 hours outranks a bigger post from last week, because one is still climbing.
Will I see the same opportunity twice?
York checks new cards against opportunities it has already surfaced, so what reaches you is a new signal and a new angle.
Does it understand what my brand is actually about?
It works from your brand brief, and relevance carries the heaviest weight. That is why a card tells you why it fits you, not just that something is trending.
What makes York different from a trend tool?
A trend tool gives you a feed to work through. York works like an AI employee: it filters for brand fit, explains why each signal matters, and hands the strongest angle to Writer with the context intact.
Hire York as your opportunity scout
Catch the trend your brand can own.
Turn live market signals into sourced, on-brand angles your team can use today.
