09:00daily“Three drafts are ready and one reply needs you.”A focused start-of-day briefing with exactly what needs your attention.
Evening review
21:00dailyA concise evening read with the signal, context, and next move already clear.
Weekly review
Mon 10:00weeklyThe week, distilled into clear priorities for what to try next.
Or ask any time
On demand“Why did Thursday’s Short do four times the usual views?”“Debrief the whole launch week.”A debrief on one post, a batch, or any window you name
How a claim earns its place
“Better than usual” is a claim, not a feeling.
Five steps stand between a metric and a sentence about it.
1Read from the sourceMetrics come directly from your connected platforms.
2A baseline is builtYour own daily average over the preceding period.
3Compared openlyCurrent daily average against baseline, both shown.
4Named in the sentenceAny better-or-worse claim states which metric it rests on.
5A next move is attachedYork turns the comparison into a concrete recommendation.
Every number stays traceable to its platform source, comparison window, and the baseline behind it.
What York handles
Three reports that do the work.
Your reporting employee turns the day, the week, and any performance question into a clear report—grounded in the metrics and comparison shown.
01Evening review
The day, closed out.
What went out, how it did against your own daily average, and what is worth repeating tomorrow.
A focused review your team can read and act on before tomorrow.02Weekly review
The week, and what next.
Every connected platform, each metric next to its baseline, and clear actions to try next.
Every platform is read in its own context, with the relevant baseline shown.03Ad-hoc debrief
Why that one worked.
Point at a post, a batch, a campaign or a window, and ask the awkward question about it.
Each finding becomes a clear next move, ready for the right York employee.
Daily reviewThu 21:00 · 15 May
Metric
Today
Baseline daily avg
Read
Views
26,100
26,100 vs 6,480
Above usual
Engagements
1,340
1,340 vs 402
Above usual
Followers
+64
64 vs 31
Above usual
Comments
84
84 vs 39
Above usual
Tomorrow
1The dye-day Short carried the day. Cut a second one from the same footage.
2Reply to the eleven comments asking about the ecru before they go cold.
Weekly reviewBy platform · 12–18 May
Platform
Impressions
Baseline daily avg
Read
Instagram
28,200
4,030 vs 3,110
Above usual
TikTok
26,100
3,730 vs 3,690
In line
X
4,200
600 vs 890
Below usual
LinkedIn
2,900
414 vs 372
Above usual
Shorts
11,600
1,657 vs 1,120
Above usual
Each channel is compared with its own history, keeping the weekly read relevant and fair.
DebriefOne post · you asked
“Why did Thursday’s Short do four times the usual views?”
Signal
This post
Your usual
Read
Views
26,100
6,480
4.0×
Shares
318
76
4.2×
Reading
1Hands were on screen in the first second. Your other Shorts open on a product still.
2Testable next step: three Shorts, all opening on hands, same week.
York separates strong signals from hypotheses, turning each one into a clear, testable next move.
Control
Three reporting routines, fully on your terms.
Choose your cadence, run a report anytime, and read the full story wherever you work.
Choose your cadenceKeep the routines that fit your team and adjust them whenever your rhythm changes.
Or run one nowAsk for a review at any hour and it generates in the background.
Read it where you workSlack, Lark, or your York inbox. Chat gets the summary and a link to the full report.
Reports turns performance into clear recommendations, ready for the right York workflow and the approval you choose.
Why it fits
A report you can verify is a report you can act on.
Every conclusion carries its metric, baseline, and time window, so the reasoning is always clear.
The metric, named
Your own baseline
One line, unpackedFrom Monday’s review
“Impressions ran above usual this week: 7,240 a day against a 5,910 baseline. Engagement did not follow.”
Metric
Current
Baseline
Read
Impressions
7,240
5,910 · 28 days
Above usual
Engagements
311
344 · 28 days
Below usual
Sample size travels with the baseline. A comparison built on three days says three days.
How many days it rests on
The next move it supports
Built around your reporting rhythm
Daily and weekly reviews arrive automatically, and any campaign, post, or time window can be debriefed on demand. Read the full story in York or receive a concise summary in your connected IM, with each platform assessed against its own history.
Every channel you connect, in one review.
X
LinkedIn
Facebook
Instagram
TikTok
YouTube
FAQ
Questions, answered.
Everything to know before York turns performance into your next move.
Can York review a full month or campaign?
Yes. Ask York for a debrief across any date window, campaign, post, or batch. Daily and weekly reviews arrive automatically; broader views are ready on demand.
Where can I read the full report?
Every report has a complete page in York. Slack or Lark delivers a crisp summary and a direct link, so the detail is always one click away.
What is in the morning briefing?
The morning briefing gives you a focused view of what is ready today and what needs your attention. The evening review brings the full performance story.
How does York keep comparisons reliable?
York keeps the source, metric, baseline, and comparison window visible. When more context is needed, it keeps the conclusion measured and shows you what the data can support.
How does York compare different platforms?
York evaluates each platform against its own history, so every comparison respects how that platform defines engagement and what success looks like for your account.
What makes Reports more than a dashboard?
A dashboard gives you numbers to inspect. York works like a reporting hire: it reads them, compares them with your history, writes the briefing, and passes the next move to the right York employee for drafting, planning, or engagement. Your chosen approvals stay with every public action.
Your reporting rhythm, already running
Start every week knowing exactly what worked.
York delivers the week’s story every Monday morning, with every conclusion tied to the number behind it.
