The accounts you chose.
York watches the accounts that shape your market and surfaces the posts that give your brand a meaningful opening.
New cards are checked against findings York has already surfaced.York keeps watch on the accounts that matter and surfaces the signals worth acting on.
Every finding arrives with its source and a clear next move. You decide what moves forward.
We stopped calling it a capsule. Twelve pieces, made twice a year, and that is the whole shop.
48.2k1,20496218Why nowThey are arguing against seasonal drops. You have the opposite position and the receipts.Third markdown this quarter. Sale ends Sunday.
9.1k63712Why nowDiscount language is on your avoid list. Say what full price buys instead.York preserves every source metric exactly as returned, so each finding stays grounded in real platform data.
It fires on every match, at any hour, with no idea whether you have anything to add.
Build the watchlist that matters to your market. York turns what changed into a focused brief with the evidence and next step attached.





Five things happen between someone else’s post and your draft.
York delivers a focused daily brief and runs on-demand checks whenever you ask—so you stay informed without living in an alert feed.
York takes the brief you would hand a social media manager: watch the market, map competitor openings, and sort the conversations worth answering.
York watches the accounts that shape your market and surfaces the posts that give your brand a meaningful opening.
New cards are checked against findings York has already surfaced.Who competes for the same audience, the angles they own, and the gap they leave you.
Every competitor insight is grounded in visible public evidence.Comments, mentions, and replies York can access are sorted into clear categories, so the ones that matter rise first.
A lead signal needs a real buying question, not a follower count.Everyone asks how we style it. Nobody asks how it is cut.
112k8,410——Why nowThey named the gap out loud. Cutting is the thing you can actually show.Restocked the ecru shirt after two years. You asked enough times.
21.4k903118Why nowRestock demand is public proof that the piece matters. Yours never left.Shape the watchlist, set the rhythm, and decide what moves forward. York follows the brief and routes each useful signal to the right next step.
York listens quietly to public signals, without creating unwanted activity from your accounts.
Source, metrics, context, and a suggested angle travel together on every card.
We stopped calling it a capsule. Twelve pieces, made twice a year.
48.2k1,204—Why nowThey are arguing against seasonal drops. You hold the opposite position.Suggested angleShow the twelve pieces you kept, and the three you cut.York preserves the platform data available for each finding, organizes replies into action-ready categories, and keeps the original source one click away—so your next move starts with evidence, not guesswork.
One watchlist, every connected channel, and the signals worth acting on.
What to know before York starts listening.
Yes. Build an account watchlist for ongoing listening, capture supported brand mentions, and ask York to run keyword searches whenever a new question or market moment comes up.
York prepares a focused daily brief of what changed since the last pass. Need something sooner? Ask for an on-demand check and York runs it on the spot.
Comments, mentions, and replies York can access are sorted into action-ready categories such as questions, praise, support issues, lead signals, noise, and sensitive items—so you know what deserves attention first.
Send the selected finding to the Engagement employee. York drafts the reply in your voice and routes it back for approval before anything is posted.
York builds competitor insights from verifiable public signals—positioning, audience, content themes, voice, and format mix—so every conclusion has evidence behind it.
No. York works like an AI social media manager assigned to listening: it follows your brief, distills the evidence, and hands actionable signals to Writer or Engagement instead of leaving you another feed to clear.
York keeps watch, surfaces the strongest opportunities, and hands each one to you with the evidence and next step attached.