A new post, three ways.
Three publish-ready options, each a different angle and hook.
Three distinct directions arrive ready for your choice; the one you select becomes the working draft.Writer Agent
Three ways to
say it.
You pick the one.
Give York a topic, a brief, or simply a goal. It finds three distinct angles, writes each in your established voice, and brings them back ready for your creative call.
Free to start. No credit card required.
- Three distinct angles
- Written in your voice
- Facts sourced or flagged
Three draftsMAISON ÉDIT · Instagram · in your voice
Publish-ready. You pick and review.
A writing tool fills the box.
A great hire brings judgment.
Generic AI leaves you a cleanup job. York brings distinct, grounded directions that already sound like your brand, ready for a creative decision.
- One generic take on a good idea.
- Your brand language replaced by AI mannerisms.
- Big claims with no source underneath them.
- The final rewrite landing back on your desk.
How York works
From a loose thought to three distinct directions.
1
Start with a signal
Bring a topic, a product update, or nothing at all. York can begin from an opportunity it found or a light scan of the last 48 hours.
2
Find the tension
York looks for the doubt, detail, or point of view that gives the idea a reason to be read.
3
Write the range
Three options change the hook, structure, and bet while keeping your real tone and grounding every claim.
4
Choose the winner
Pick one, tweak it, or ask for a fresh direction. Review turns into a creative decision, not a repair job.
York brings finished directions to choose from, so review becomes a creative call instead of a rewrite.
Three kinds of writing, each ending in your call.
Three jobs you would hand a seasoned social writer: create the post, sharpen the rewrite, and give you a clear editorial verdict.
A rewrite, on request.
Shorter, less AI, more on-brand. York revises and says what changed.
York shows every revision, so your meaning stays intact and your choices stay visible.A straight answer.
Too AI? A thread or one post? A direct verdict with the reason.
York gives the reason before it offers more words.Why three: a different angle can land very differently, so York hands you the choice instead of guessing it for you.
Three drafts readyA
Process detail
Sage was the difficult one. Too grey in morning light, too green by noon. The fourth sample finally held both.
1 fact to confirm
B
Customer language
You kept asking for a green that goes with everything. Sage is our answer: sharp with black, easy with cream.
C
Quiet reveal
Three new colours for the new season. Sage, chalk, and rust drop Friday.
You pick one. York drafts; you decide.
Control
The final sentence stays yours.
York brings the range. You stay editor-in-chief: choose the direction, confirm the facts, and approve the final words before they move into scheduling.
01
York brings the range
Three finished directions arrive with a different hook and a reason behind each one.
02
You make it yours
Choose, tweak, confirm a fact, or ask for a direction the first set missed.
03
You release it
Scheduling and publishing begin only after you approve the words.
Why this way
The best draft does not sound impressive. It sounds unmistakably like you.
Good writing earns attention through a specific point of view, then keeps trust by saying only what the brand can stand behind.
In your voiceDrafted from your brand, your real posting tone, and your competitors' gaps, not a template.
Three angles, not oneEach option tests a different hook, so picking is a real choice, not take it or leave it.
Naturally yoursYork removes stock AI mannerisms and keeps the rhythm specific to your brand.
GroundedClaims stay tied to your sources and context, with details needing confirmation marked before approval.
FAQ
Questions, answered.
What to know before putting York on the blank page.
Will the posts sound like AI wrote them?
York writes from your brand voice, matches your real posting tone, and removes common AI mannerisms. The result is shaped around how your brand already sounds.
Do I have to give it a topic?
No. If you have one, York uses it. If not, York finds a timely angle itself from a light recent scan, a product update, or an opportunity it already surfaced.
How does York keep claims grounded?
York ties claims to your context and available sources. When a detail needs confirmation, it marks it clearly before the draft reaches approval.
Is York a writing tool or a writing hire?
A tool waits for prompts. York works like a writing hire on your social team: it finds the angle, writes three finished directions in your voice, and brings them back for your decision.
What can York write?
Posts, threads, rewrites, and captions for X, LinkedIn, Facebook, Instagram, TikTok, and YouTube—each shaped for the channel and your brand voice.
Which platforms are included in beta?
York writes for X, LinkedIn, Facebook, Instagram, TikTok, and YouTube, shaped to each format. Writing across all six channels is included at no cost during beta.
Your next three directions are ready
Turn the next idea into something only you would say.
Connect your website and accounts. York learns how you sound, finds the opening, and brings you three directions ready for your call.
Free to start. No credit card required.